In an effort to prove they are cool too, Microsoft is set to unleash virus infested, poor performing stores across America.
The new Microsoft Retail Stores will be guided by David Porter, 25-year veteran Wal-Mart executive and most recently a high up at DreamWorks. The move is one similar to the one Apple made when they opened their stores. Apple has done an amazing job as positioning themselves as “cool” compared to Microsoft. Its likely that Microsoft will open just a small number of stores, which will probably serve more as promotional tools verse direct revenue generators.
Whether or not these Microsoft stores can soften the blow of all the Mac/PC attack ads remains to be seen. Mr. Porter, said there are”tremendous opportunities” for Microsoft to create a “world-class shopping experience” for the company’s customers.
Microsoft released an official statement on the retail store project, “The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.”
In my opinion Microsoft may be an uncool, corporate overloard and necessary evil, but maybe they can shove some cool looking and affordable Zunes in Apple’s smug face.